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Cloud Communication as a Driver of Business Growth

Last updated: 13 Apr 2023

World communications have shifted from a telephone and mail-based system to a model that relies on real-time digital communications. Businesses and customers find each other through online, always-on connectivity. Websites, e-commerce, social media, and digital apps are accessed through computers and smart mobile devices, often the first interaction in the sales process. You are quickly left behind if your organization doesn’t harness these tools like VoIP and unified communication.

Today’s marketplace demands high-speed connectivity that enables companies to take advantage of new digital tools required for daily tasks. Most modern businesses are dependent on the internet for advertising, selling, research, and communication. Entire industries have emerged with the availability of high-speed internet. Telemedicine, for example, requires doctors to interact with patients and technicians through advanced digital tools enabling them to view medical tests and make time-sensitive decisions. Businesses with global e-commerce services need sufficient bandwidth to connect with customers and partners across geographic areas.

Cloud Communication Benefits

There are many essential benefits your business can realize through the cloud. Understanding the advantages will help business leaders see the complete picture of what the cloud can deliver.

Productivity boost

With more bandwidth, employees have easier access to information they need to do their job–faster transmissions and receipt of files and easier downloading and uploading of data. Employee productivity is a crucial metric for business success.

Remote workforce

The unemployment rate in the United States is hovering around 3.5%, which means competitors are recruiting valuable employees regularly. Broadband connectivity gives employers the ability to offer greater flexibility for the work location. With high-speed connectivity, employees can work from home, from another office, or while traveling. It isn’t uncommon for employees to collaborate using video conferencing, teleconferencing, or other online tools that make data sharing between people from disparate locations straightforward. This flexibility can increase employee satisfaction, higher productivity, reduced travel costs, and a better work-life balance.

Seamless cloud connectivity

Most modern businesses use the cloud in one form or another. Business-critical cloud applications such as security, backup, and upgrades generally require high-speed broadband. Some cloud applications (Microsoft 365, for example) have an offline mode for use anywhere. The challenge is that when employees are back online, their ability to sync, download, and upload files all depend on a fast internet connection.

Innovation accelerator

Fast and reliable internet connectivity is essential for companies to deliver innovative products to their customers. In the digital design industry, for instance, upload speed is crucial. Traditional connection models take overnight or fail to update and deliver huge files. Digital designers need to share large designs with their clients, and fast broadband allows that.

Cloud Communication Features

Business cloud communication packages are standard. Depending on the business needs and budget, there are three key areas IT executives need to assess.

Speed and download limits

Whether video conferencing, sharing files, checking emails, or merely browsing, businesses want a connectivity service that can provide a smooth experience. Internet providers can prioritize interactions over residential customers so that speed is consistent even during peak hours. Companies should look for a provider that offers a bandwidth cap that allows high-speed capabilities for multiple users and devices.


For a business, a cybersecurity attack could be devastating, and they are increasingly becoming common. Companies should look for deals that come with better security features to protect hardware, software, and data from viruses, malware, and malicious attacks.


As businesses expand, they will need scalable broadband packages to keep pace with growth. Packages have diverse options for both small businesses and large corporations.

Cloud communication technology is critical for business growth. IT helps businesses deliver excellent customer service and collaboration within your organization. Get to know more about how broadband can grow your business by contacting BlackPoint IT Services today.

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