How to Measure Your ROI on Unified Communications

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Unified communications presents a wealth of benefits for improving collaborative capabilities, saving money on travel, and experiencing better voice quality. To get buy-in from your organization’s decision makers, you may have to overcome some reservations about the cost.

The switch from a PBX system often results in extensive savings, but your best approach for getting a decision in favor of unified communications comes with a detailed return on investment (ROI) analysis that includes all the cost factors impacted by such a switch.

A typical ROI analysis may focus on the hard savings, such as costs salvaged from monthly fees or service charges. An approach that includes soft savings also takes into account the savings that come from improved productivity and other indirect benefits.

Hard savings factors to include in your assessment of a unified communications ROI:

Lower monthly bills: Consolidating your telephone services, internet access, and cloud applications into one bundled unified communications solution has the potential to save you a lot of money on monthly bills.

Lowered infrastructure costs: Not only will maintenance be less complicated, but you’ll also have less monetary investment in the maintenance of hardware. The ability to access cloud services and virtual servers also helps you accurately budget your IT resources.

Communication consolidation: If you’re like most organizations, you’re paying for a variety of apps for chat and video conferencing — which likely means you are paying for subscriptions to overlapping technology. Unified communications helps you eliminate these redundancies.

Reduced travel: Geography is no longer a topic of conversation when it comes to hiring or meetings. Collaboration has no limits with unified communications, so you’ll spend a lot less getting your team together to brainstorm and solve challenges.

Include soft savings in your ROI analysis for unified communications:

Improved communication and collaboration: Unified communications reduces the lag time between conversations or the time that your employees spend chasing a trail of communications to find what was agreed upon in a previous conversation.

A subscription-style setup offers financial benefits: Your finance team will appreciate the ability to categorize your unified communications subscription as monthly operating expenses, rather than a one-time capital expense.

Mobility: It’s hard to put a number on employee satisfaction, but the ability to work from anywhere and access the data they need in real time one way to drive employee engagement.

Better customer service: Unified communications allows your customer service team to see the entire integrated contact history of a customer when they call, giving them immediate access to the entire picture to help resolve customer issues more quickly.

For more than 35 years,  BlackPoint It Services has been matching Arizona businesses with the latest telecommunications technologies and custom-fitting phone solutions. Contact us to determine your true ROI for unified communications.

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